NIL stands for Name, Image, and Likeness. It allows high school athletes to earn money or receive benefits for promoting businesses, brands, or their personal identity — as long as they follow AIA rules.

Yes. Arizona allows high school athletes to participate in NIL activities, but they must follow specific guidelines to maintain eligibility, including not using school logos or receiving pay for athletic performance.

We help athletes build their brand, secure sponsorships, create content, connect with businesses, and stay compliant with AIA regulations.

Athletes can apply by submitting a athlete evaluation. Our team reviews each athlete’s potential based on performance, character, branding ability, and community fit.

Minimum Requirements:

1. Athletic Performance

• Participates in varsity competition and/or holds state or national rankings

• Holds All-State, All-Region, or MVP honors

• Starter or major contributor on team

2. Exposure & Visibility

• Ranked by recruiting platforms (e.g., 247Sports, Rivals, MaxPreps)

• Invited to elite showcases or combines

• Strong social media presence or highlight reel

3. Academic Standing

• Minimum 2.5 GPA

• Demonstrates responsibility on and off the field

4. Character & Community

• Demonstrates leadership and strong character

• No history of disciplinary issues

• Positive reputation among coaches and teachers

5. Branding Readiness

• Has existing NIL interest or potential

• Willing to participate in workshops, photoshoots, and branding efforts

Yes — especially for athletes under 18. We work closely with families to ensure transparency and legal understanding of all partnerships.

We offer different service tiers. Some include monthly branding support, workshops, and media services.

Yes! Businesses can sponsor individual athletes or contribute to the Desert Dynasty collective, helping fund services and creating brand partnerships.

Local brands, clothing lines, restaurants, barbers, gyms, realtors, car washes — any business that wants to support youth athletes and get promotional exposure.

We strictly follow AIA guidelines. No school logos, uniforms, or promises of pay for play. All agreements are reviewed for compliance.

Visit our website or contact us to fill out an athlete evaluation. Our team will follow up with next steps, including in-person or phone meeting.